Industries · Retail

Retail — Commerce, Omnichannel & Logistics

We work with Latin American retailers to sell more, operate better, and decide with data — combining business strategy, artificial intelligence, and enterprise-grade technology execution.

We don't build software for the sake of software: technology is the means, the business outcome is the starting point. Conversion, average ticket, inventory, operating cost, and loyalty — that's where we measure success.

Commerce is no longer a channel. It's a system.

Customers no longer distinguish between store, app, marketplace, or social media: they expect the same promise everywhere. Incoherence — different prices, outdated inventory, abandoned carts, cancellations — isn't a UX problem: it's direct loss of revenue and trust.

Compra en la app → Recoge en tienda → Devuelve en línea

Tienda físicaMismo precio que en pantalla.
AppInventario real, no estimado.
E-commercePromoción vigente al instante.
MarketplaceMismo stock, mismo precio.
AgenticCatálogo expuesto vía API.

Fuente única de verdad

  • Precios
  • Inventario
  • Promociones
  • Fuente única de verdad

    Precios · Inventario · Promociones

  • Tienda físicaMismo precio que en pantalla.
  • AppInventario real, no estimado.
  • E-commercePromoción vigente al instante.
  • MarketplaceMismo stock, mismo precio.
  • AgenticCatálogo expuesto vía API.
El cliente no distingue canales. Cuando el núcleo es uno solo, la experiencia es coherente en todos lados.

The opportunity isn't technological. It's competitive.

What we do

Business outcomes, backed by concrete capability

We organize our work around what your operation needs to achieve — not around our tools.

Sell more

  • Best-in-class site speed and mobile experience
  • Search and discovery that understands intent
  • AI-powered personalization in assortment and recommendations
  • Frictionless checkout across web, app, and store
  • Digital products built to product standards, not project standards

Operate at lower cost

  • Catalog automation and content enrichment
  • Near real-time price and inventory synchronization
  • Order orchestration, picking, and delivery
  • ERP, POS, OMS, WMS, and legacy system integration

Decide with data

  • Governed data layer between operations and channels
  • Pipelines and analytics for business teams
  • AI models for pricing, assortment, replenishment, and retention

Deliver the omnichannel promise

  • Consistent prices, inventory, and promotions across every store and channel
  • Promotions engine with recalculation at the moment of purchase
  • At HEB we coordinate over 14,500 active promotions — details in case studies

Prepare for what's next

Monolítico

(el modelo que se agotó)

Web
Agente IABloqueado

Cada canal nuevo obliga a reconstruir el núcleo.

Composable / Headless

(la base para lo que viene)

Capa de canales

Web
App
Marketplace
Agente IA

Capa de servicios (API)

CatálogoAPI
PreciosAPI
InventarioAPI
PromocionesAPI

Se abren canales nuevos —incluso los que aún no existen— sin reconstruir el núcleo.

Los agentes de IA solo compran donde el catálogo, el precio y el stock viven detrás de una API.

Proprietary products

Loolu PIM & Fusion

Catalogs and assets with AI: up to 80% less time on enrichment and 90% less cost on photography production.

PayLoot

Omnichannel promotions engine with deployment and recalculation at the point of purchase — the right promotion, in the right channel, instantly.

ETL Styrk

Middleware that synchronizes ERP, POS, WMS, and digital channels into a single source of truth for prices, inventory, and orders.

Proprietary product means faster implementations, continuous evolution, and a partner accountable for the entire solution — not an integrator who points to the vendor when something fails.

Verticals

We understand the logic of each segment

Same operational depth, different business logic.

At Elektra Guatemala we achieved a +56% jump in conversion — full metrics in case studies.

Challenges we know

  • Massive catalogs with thousands of SKUs and variants per category
  • Complex promotions and demand spikes during commercial events
  • Inconsistent experience between physical store, web, and app

Opportunities

  • Convert traffic into sales with optimized checkout and UX research
  • Flash offers with immediate visibility and conversion
  • Customer-segment personalization without duplicating operations

How we create value

  • UX research and high-volume purchase journey design
  • VTEX IO platforms with scale-ready architecture
  • AI-powered promotions and catalog engines integrated into operations

Proven results

What we built. What they achieved.

Retail · Department stores

Elektra Guatemala

UX research, VTEX IO platform, PayLoot, and Loolu integrated to elevate the shopping experience for a high-transaction-volume retailer.

+56%conversion
+54%sessions
+39%revenue

Flash offer: +67% visibility · +42% campaign conversion.

Retail · Fashion

Old Navy Mexico

VTEX IO storefront, ETL Styrk for operations synchronization, and Super Cash as a loyalty program — from zero to production in record time.

<60days to production MVP

We share detailed results under a confidentiality agreement, with the same care we'd use to protect yours.

Why retailers choose Vinneren

Verifiable enterprise security

ISO 27001 certification, on-staff CISO, and experience with sensitive data in finance, healthcare, and insurance sectors — not as a sales slide, but as an architecture requirement.

Architectures without lock-in

Composable and headless on open APIs. Certified partners with Shopify, VTEX, Contentful, Algolia, and Stripe. Infrastructure on AWS and Google Cloud.

Team that supports adoption

Over 160 people — consultants, architects, developers, and Customer Success. The model doesn't end at delivery: we support operations as the business evolves.

Real complexity, in production

Millions of items synchronized, thousands of consistent promotions, enterprise e-commerce in 60 days, and provable results across three retail segments.

The next stage of your business deserves a conversation,
not a quote.

We don't start with a commercial proposal: we start with a conversation about your operation, your systems, and what's keeping you from growing. If anything you read here resembles your challenges, let's spend an hour exploring it — no pitch, no commitment.

Respuesta en menos de 24 horas · Sin pitch de ventas

Vinneren — Strategy, technology, and execution for the retail ahead.